Welcome to Q2 with The Boundless Beat. This week breaks down the key differences between B2B and B2C marketing—how buyer behavior impacts your messaging, channel strategy, and sales cycle. Learn which channels actually drive results for your business and how to avoid following advice that doesn’t apply to your audience.

Discover the 8 essential marketing channels every startup should know, how they fit into the PESO model, and which ones to prioritize at each stage. Learn why email marketing and social media are the most effective starting points for building a scalable marketing strategy.

Build a stronger marketing program with the PESO model—learn how paid, earned, shared, and owned channels work together to drive sustainable growth for startups.