Inspired Social Media Content
Social Media
When words aren’t enough, it’s time to showcase your product in action. We find creative solutions to promote digital products using graphics, clever captions, and video assets.
Did you know? Brands with active social media presence across multiple channels see a 4.2x increase in reach
OVERVIEW
Clever captions and eye-catching visuals to boost engagement, build loyal audiences, and nurture leads.
SUB-SERVICES
Social Media Marketing, Social Media Management, Community Management, Social Media Strategy, Key Messaging, Monthly Content Planning, Caption Writing, Graphic Design, Short-Form Video Editing
OUR PROCESS
What To Expect
01 Discovery
All stakeholders from your team will be invited to attend a discovery call, during which we’ll run through our intake questionnaire. This ensures we kick off the project on the same page and define clear goals. Sample questions include...
In your own words, what value does your service/product/program bring to your end user?
What similar companies inspire you?
Why is now the right time to work with a marketing agency?
02 Benchmarking
Without data, marketing is a guessing game. We’re passionate about tracking our results and using information to inform campaign iteration and improvement.
We use several data analysis and visualization tools to track daily, weekly, monthly, quarterly, and annual progress towards our goals. All campaigns are attached to at least one goal and up to three metrics per goal. Benchmarks are set at the beginning of each campaign and tracked regularly throughout.
03 Execution
Once benchmarks and goals are set, we’ll begin crafting content, graphics, and videos. Expect to receive a concept calendar with high-level ideas and a a content calendar with captions and visuals for approval each month. We’ll also plan a quarterly content shoot to capture all the images and video we may need.
What makes our agency different than others? We guarantee clarity. You’ll be assigned one point of contact on our team who will execute your vision, clearly communicate deadlines, and deliver updates weekly.
04 Reporting
Iteration is an important part of the creative process. We are strong proponents of testing our theories and out-of-the-box ideas to find what works. We run regular A/B tests and check in on results at least once per week. Plus, you’ll benefit from our collective creativity, as we frequently host all-agency brainstorms and work together to serve our clients.
We’ll share the most pertinent metrics during our regularly scheduled calls, and we’ll also use this time to suggest ways to improve our campaigns.
Lastly, we love feedback! Our team is always open to hearing your ideas.
Success Stories
-
![Smiling woman on phone call, sitting at desk with laptop and notebook.]()
“Erin is truly a one-of-a-kind gem in the marketing world. She is incredibly creative and also incredibly punctual and detailed; often, the two are not intertwined. I have work with Erin for over a year now on various assignments from PR strategy and bylines to article writing and incredible food writing—some of the best I have seen in my ten plus years in the business. I admire her and her company and hope to continue to work with her on various assignments and projects as she grows! A 10 out of 10!”
— Emily Reynolds-Bergh, Founder, R Public Relations
FEATURED CASE STUDY
AVIA Marketplace’s Social Shake-Up
-
AVIA Marketplace, AVIA Health's digital marketplace platform, needed an agency to manage its social media accounts, create and schedule content, and facilitate community management.
-
AVIA Marketplace’s main goal was to increase awareness of sponsored events and drive traffic to its website, especially for recently published reports and original content. We worked with company stakeholders to better understand the brand’s goals and target audiences. Then, we developed a strategy for crafting content, scheduling posts, and engaging with the community we were building.
-
Our team developed content buckets based on the organization’s larger goals. We frequently posted about events and webinars, category reports, trending industry topics, and AVIA Marketplace in the news. We also developed educational content aligned with AVIA Marketplace’s initiatives during slower periods. Finally, we recently added humorous, shareable memes to drive reach and engagement.
We focused heavily on community management and staying connected with company partners. All of these tactics worked to establish AVIA Marketplace and its team as leaders in healthcare innovation.
-
AVIA Marketplace prioritizes its efforts on LinkedIn, as this platform offers the best opportunity to connect with healthcare industry leaders. In 2024, we grew AVIA Marketplace’s LinkedIn engagement rate by 46%. Additionally, we tracked a 94% increase in clicks in the fall of 2024 as a result of our increased coverage of industry events.
Frequently Asked Questions
-
No, unfortunately we cannot offer refunds for our services.
-
We’re more than happy to accommodate! Our one-off consulting fee is $250 per hour.
-
Of course! We will prorate the cost of your upgraded package.
Generate Leads & Build
Long-Term Connections
Free up your time to focus on what you’re passionate about—while we handle the rest.
Are you ready to scale your business? We’ll manage the tech, design, and marketing so you can focus on sharing your knowledge.